Our sustainability pledge
In the carbon-emitting world of fast fashion, it’s up to clothing brands to provide an alternative – for consumers, and for the planet.
Since our inception we’ve worked hard to ensure that we provide Christmas jumpers with a lower carbon footprint emission than anything you’ll find on the high street, and we’re aiming to be carbon neutral by 2022. This is how we’re going to get there:
Where we started
Our initial mission was to provide people with an alternative to the mass-produced Christmas jumpers provide people with an ethical alternative to mass-produced Christmas jumpers sold on the high street and imported from overseas.
Every product we’ve produced has been human and animal cruelty free and is created to a high standard – meaning they can be used year on year. Domestic production and distribution also keep our carbon emissions to a minimum.
Where we are now
Now in our third season, we’re much better placed to approach our production process with the climate crisis in mind. Our carbon neutral partnership with DPD now allows us to utilise the same technology as ASOS in ensuring our shipping processes are carbon neutral, and all our packaging is completely biodegradable (meaning you can use it to bag up food waste, for example).
This year, we’re also piloting a recycling scheme for our limited-edition Greta Thunberg design. This knit marks the first in our range that made from recycled yarn – something we’re working towards for our entire collection.
All our products are still produced domestically and ethically, and we routinely inspect our factories to ensure these standards are maintained.
Our pledge for the future
Based on where we started and where we are now, we have distilled our aims into a simple two-point pledge for the future:
- To be a carbon neutral business by 2022
- To expand the use of recycled yarn to our full range of products
As a small business, we can make changes fast – so we expect this to evolve as we expand. If you’re a business that believes it can help us achieve these goals faster, get in touch. We’re always open to collaboration.